Top AR experiences in Olympic 2024 Paris

Top AR experiences in paris 2024 olympics

Hey everyone!

I hope you’re all doing great! This week, I’m particularly excited to share some incredible developments in the world of augmented reality at the Paris 2024 Olympics. Honestly, I’m blown away to see how AR is set to transform the Olympic experience for fans around the globe.

Lets check some cool AR experiences

Snap Inc. 🤳
Snap has partnered with the International Olympic Committee (IOC) to create some amazing AR Lenses. These lenses allow fans to engage with Olympic data feeds and archival imagery through the official app and Snapchat. Imagine being able to transform yourself into your favorite athlete or experience the thrill of the Games from your living room! Read more

Coca-Cola 🥤
Coca-Cola is making waves with the world’s first AR vending machine located in the athletes' village. Powered by a custom Snapchat AR mirror, it offers fun photo opportunities, games, and prizes. I can only imagine the excitement this will bring to the athletes and fans alike!

Google 🔍
Google is enhancing the Olympic experience with AI-powered tools integrated into NBCUniversal’s coverage. This is a fantastic way to enrich our viewing experience and make it more interactive.

Intel 💻
Intel is stepping up with AI and AR innovations that enhance accessibility and real-time data processing. It’s great to see how technology can break down barriers and make the Games more inclusive. Read more

Samsung 📱
Samsung’s "Olympic Rendezvous @ Samsung" is set to feature immersive AR and VR experiences, including interactive mobile games related to new Olympic sports. I can’t wait to see how this will engage fans and create memorable moments. Read more

My Take on this

These AR experiences are truly game-changers. They’re not just about watching the events; they’re about actively participating in them, no matter where we are. It’s incredible how technology can bring us all together and create shared experiences. I couldn’t include video in the newsletter but if you want to checkout the AR olympic video visit here .

Industry Forecast

As we move deeper into 2024, the trend of integrating AR into live events is only going to grow. Sports organizations are increasingly recognizing the value of immersive experiences to engage younger audiences who crave interaction and personalization. Looking ahead, I believe we’ll see even more innovative uses of AR in sports, from virtual coaching experiences to enhanced fan interactions at live events.

What AR experiences are you most excited about? Did I miss any cool features? I’d love to hear your thoughts and any insights you might have.

Thanks for reading, and stay tuned for more AR insights in next week's newsletter!

See you next Monday …

Procheta,

Editor-in-chief, Joysticklab